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Strategy & Product Innovation

Product Innovation
Brand Strategy & Guardianship
Go-To-Market Plans
Marketing & Communications

Brand Identity & Messaging

Visual Identity
Brand & Product Naming
Copywriting

Packaging & Production

Concept Design & Finished Artwork
Glass Bottle & Structural Design
Physical Prototyping & 3D Visualisation
Sustainability Consulting
Product Sourcing

Advertising & Content

Key Visuals
ATL & BTL Assets
Photography & Video
3D Visualisations & Animation

Websites & Social Media

Full-service Website Creation
Social Media Strategy & Assets

Hospitality Venue Experience

Hospitality Concept & Consulting
Venue Brand Identity
Experience Design & Branded Moments
Signage & Wayfinding Design
Merchandise

Archie Rose – Explore a decade of limited release

Boost Lab – A super-charged brand for science-backed skincare

Papa Salt – A fresh-faced Aussie gin for Margot Robbie and friends

Hotel Morris – Reviving a Sydney icon with a temptatious Italian renaissance story

Archie Rose – Explore a decade of limited release

Boost Lab – A super-charged brand for science-backed skincare

Papa Salt – A fresh-faced Aussie gin for Margot Robbie and friends

Hotel Morris – Reviving a Sydney icon with a temptatious Italian renaissance story

We are a brand innovation studio that shapes go-to-market brands for ambitious visionaries looking to create cut-through retail products and venues in an ever changing world.

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In Good Company

Squad News

Papa Salt and HIGHR win Gold and Silver at the Sydney Design Awards 2023

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Check out our Papa Salt and HIGHR case studies

We are SQUAD

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After 14 years in the game, we’ve become quite good at transforming brands so they connect with tomorrow’s consumers. These days our role is a lot more hands on. We’re revolutionising products and venues from idea through to commercialisation.

So you won’t be surprised we’re dropping the ‘INK’. Because transforming brands that outperform in the market takes a SQUAD of specialised consultants, creatives and producers.

We are SQUAD 👉 CONSULTANCY > CREATIVE > PRODUCTION

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Check out our recent hospitality clients' openings!

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Poetica, Etymon Projects

Poetica is our latest endeavour with Etymon. Poetica is an enticing enclave—a buzzing bar and grill in the heart of North Sydney’s flourishing CBD. As you ascend the stairs, guided by the aroma of wood and charcoal, the hubbub of the street gives way to the clink of glasses and the murmur of contented diners. 

The LEX, W Hotel Brisbane

Inspired by the birthplace of the original W Hotel in Lexington Avenue, Manhattan–The LEX delivers the panache of a New York style grill with the vibrant energy and tropical flavours of Queensland. In collaboration with our partners, we developed an end-to-end solution injecting the W Hotel Brisbane with a reinvigorated F&B experience and a bold new identity.

Read more in our case study.

Hotel Morris is a destination humming with intrigue—each venue represents a distinct but interlinked story to transition in mood and design between the bar, hotel and rooftop.

Check out the case study here

New work coming soon

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Alfie’s (opening soon!) completes the trifecta of our longtime partnership with Liquid & Larder, joining The Gidley and The Rover with a focus on seamless chopping block-to-plate, fork-to-mouth greatness.

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