Archie Rose Tailored Spirits

  • Brand identity
  • Packaging
  • Digital
  • Food & Beverage


Following the amazing launch of Archie Rose Distilling Co. earlier this year, we knuckled down with the AR team and started cooking up something completely unique to the distillery. The Tailored Spirits offering empowers everyday spirit lovers with the ability to customise their own bottle of vodka and gin or cask of whisky all from their phone. They even get their name on the bottle.

If you ever get the chance to take a distillery tour at Archie Rose you’ll really appreciate how knowledgeable and hands on the team are with their customers. We translated this relished customer experience via an intuitive step-by-step online process. The journey is guided by simple yet informative language, rich photography and neat illustrations that make for a user experience as smooth as their spirits.

The Tailored Spirits range is a truly bespoke offering so we crafted packaging reflective of this. We opted for a luxurious textured black label stock that is foil stamped in silver, gun metal and gold foil for vodka, gin and whisky respectively.

Start tailoring you’re own spirits here.


Brand strategy
Brand creation
e-commerce website
Art direction


Photography by Janyon Photography

Video production by WW


Experience it hereĀ

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