Archie Rose x Horisumi

  • Brand identity
  • Packaging
  • Print
  • Food & Beverage

OVERVIEW

Introducing the Archie Rose X Horisumi limited release rare gin series, a collaboration between Archie Rose Distilling Co. and acclaimed tattoo artist Horisumi, which celebrates the Japanese seasons.

The first in the series – Autumn, tells the story of the Kiku flower and the autumn gift of the fallen maple leaf. Meanwhile, the strong Koi fish makes its way upstream to evolve into the form of a mystical dragon, all captured in Horisumi’s Irezumi tattoo style.

Squad Ink worked with both the artist himself and the Sydney-based distillery to create packaging that was a true reflection of the individual crafts people who created this rare product and the partnership that formed this unique collaboration.

SCOPE

Brand strategy
Brand creation
Packaging
Art direction

CREDITS

Art by Horisumi – Kian Forreal
Photography by Nikki To
& Lucas Peng
Video by Tim Green, Howling Content

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