Cha Li Boi – Yum Cha & Bar

  • Brand identity
  • Digital
  • Print
  • Food & Beverage

OVERVIEW

Cha Li Boi is a modern yum cha restaurant and bar located in Bondi Junction, Sydney. Cha Li Boi takes the traditional yum cha format and flips it on its head.

The interior adopts a gutsy yet minimal aesthetic with untreated timber furniture and exposed concrete walls. We created a fun and vibrant brand identity that offsets the raw interior through the use of colour, pattern and a venue mascot: ‘Cha Li Boi the tiger’, inspired by traditional Chinese folklore but reinvented with an aloof confidence and friendly swagger.

SCOPE

Brand Strategy
Brand Identity
Signage
Packaging
Website

CREDITS

Photography by
Dominic Loneragan