IN/OUT by Arent&Pyke

  • Brand identity
  • Digital
  • Design


Squad Ink was engaged to create a blog for Sydney-based boutique interior design practice Arent&Pyke.

IN/OUT design blog allows Arent&Pyke to showcase their interior projects and bring to light the ideas and works of other engaging and dynamic designers, artists and creatives that inspire them. The blog has been extremely well received with a steady growth of followers visiting the site since its launch.

The website also adopts a responsive format that scales perfectly across all devices. This gives IN/OUT a greater level of accessibility.

In December 2012 we tailored and implemented a successful Instagram competition to increase social media followers and newsletter subscribers. In a nutshell, participants were given a daily chair brief and the license to snap and #chatinachair to win a yellow bentwood chair from Thonet.

We refreshed their Facebook page and implemented an Instagram gallery feed so followers could peruse photo entries, comment and ultimately ‘like’ the Facebook page. A custom newsletter subscription form was also built in to capture fresh subscribers on the fly. They amassed 2000+ entries over a 5 day competition, which is a terrific result for a new blog.


Brand Identity
Social media competition



Incredibly talented team! You've created a blog that we feel proud to put our name to.Juliette Arent, Principle Arent&Pyke