Regal Rogue Vermouth

  • Brand identity
  • Packaging
  • Print
  • Food & Beverage


Regal Rogue is leading the vermouth renaissance by uniquely marrying native Australian aromatics with Hunter Valley wines.

We’ve been proudly shaping the Regal Rogue brand since it’s debut in 2011. Four years on and this Australian disruptor is moving into a new and exciting era with the release of the family of Rogues: Lively White, Wild Rosé, Bold Red and Daring Dry.

It’s exciting times with Regal Rogue picking up ‘Vermouth of the Year’ at the 2015 Berlin International Spirits Competition. A huge congrats to Mark Ward and the Regal Rogue team!


Brand Strategy
Brand Identity

The vermouth beverage category has remained stagnant for too long. So we turned to Squad Ink to revive it with a breathtaking brand.Mark Ward, Regal Rogue