• Brand identity
  • Packaging
  • Digital
  • Print
  • Design


Nothing says thank you more than putting pen to paper in the form of a personal, handwritten note to show your appreciation. At last this tradition is being revived through Thankly’s online card and gifting experience.

Inspired by Thankly founder, Kate Adams’ vision to make saying thank you an everyday occasion rather than one that is saved (or even forgotten), Squad Ink designed an intuitive e-commerce website, which makes it enjoyable and easy to send a gesture of gratitude without stepping a foot inside a gift shop or post office.

We designed a range of cards that customers can choose from, then Thankly scribes will handwrite a personal message and send it on within 24 hours. The unique shape of Thankly’s card challenges the norm and mimics the experience of opening a gift.


Brand creation
Art direction


Photography by Lucas Peng