The Grounds Coffee

  • Packaging
  • Print
  • Design
  • Food & Beverage

OVERVIEW

Since settling into their new home, the farm animals of The Grounds have built up quite a following. Oinking, clucking and bleating their way into patron’s hearts, these loveable larrikins have become social media stars. This presented a unique opportunity for us to turn them into the alternative ambassadors of The Grounds’ newest range of goodies.

After great success with The Grounds Granola, featuring Rupert the Rooster, we introduce Fluffy the vivacious Macaw, proudly championing the latest summer release of Cold Brew Coffees. The perfect partnership, both the bird and the beans hail from Central America. Featuring two sensational flavours; Seasonal Blend with Coconut Milk and Single Origin Classic Serve in a convenient 200ml amber hip flask. Vibrant oil painted illustrations dressed in gold foil offer a rich, layered design as velvety smooth as the brew itself.

The Grounds range extends into dry coffee goods housed in printed tins with metallic gold ink and custom embossing, as well as 250g and 1kg foil bags with rich oil painted illustrations that fly off the shelves (literally).

Our job is to fulfil the vision of The Grounds, which is always to delight and surprise its guests with new experiences. Now patrons can take a piece of that experience home with them to share with family and friends in the way of this nostalgic new coffee range.

SCOPE

Brand Identity
Packaging
Art direction

CREDITS

Photography by
Nikki To & Lucas Peng