The Grounds – Potting Shed

  • Brand identity
  • Print
  • Food & Beverage


The Grounds of Alexandria was born out of a passion for wholesome food and exceptional coffee. It is inspired by simpler times, when food came straight from the local farm and the journey of fresh produce was direct and pure. Since it’s inception in 2012 it has continued to flourish and expand it’s Alexandria haven. The Potting Shed marks the next chapter for The Grounds, boasting a lush courtyard and garden terrace where you can kick back with a craft ale or cider and enjoy classic Grounds fare.

We were given the fortunate task of creating the visual identity for The Potting Shed and Atrium. We worked closely with the Grounds team and Acme&Co. to deliver a range of type led signage that are hallmarked by detailed hand-lettering and impeccable production. Custom made menus featuring rich graphics and illustration complete this idealistic setting.


Interior/architecture by  Acme&Co.